Authentic Beauty Concept products offer pure ingredients from carefully selected origins and vegan formulas, free from sulfates and silicones. It’s not just about what’s on the inside. Authentic Beauty Concept is focused on ensuring the packaging and materials are as Sustainable with true integrity. Join the #Autheticbeautymovement

Authentic Beauty Concept’s Blow Dry Primer is a fluid prep mist that protects hair against blow-dry damage and creates the ideal base for any hairstyle. It provides subtle control with light conditioning and can also be used as a cutting aid.

Key Benefits:

  • Fluid prep mist with blow-dry protection
  • Creates the perfect base for any hairstyle with subtle control & light conditioning for smoothness
  • Heat protection up to 450 degrees F
  • Coconut Oil and Jojoba Oil in combination with a cationic polymer support manageability and lasting care effects

Free from micro plastics, mineral oil, parabens and silicones. Registered with the Vegan Society. Gluten-free.